Blenheim Horse Trials takes on a new lease of life

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The Jockey Club is keen to make this Blenheim Horse Trials 2021 better than ever!

The Blenheim Horse Trials are expected to return in 2021 and will be hosted by the Jockey Club for the first time. The trials will take place again on the grounds of Blenheim Palace in Oxfordshire from Thursday 16 September until Sunday 19 September inclusive. A pinnacle of the eventing calendar, the calendar includes competitions accredited by the FEI and internationally recognized; a CCI4 * -L (four stars long) and CCI4 * -S for eight and nine year old horses (four stars short).

The Jockey Club operates 15 racetracks across the UK, including iconic venues like Cheltenham, Aintree, Epsom Downs and Newmarket. Explaining how the Jockey Club was given responsibility for the Blenheim Horse Trials, Ian Renton, General Manager of the Jockey Club West Region, explained:

When we saw Blenheim looking for bids to take over the operation for five years, it made us think that we often thought about how we can use the expertise that we have within the Jockey Club and how we can l ‘use outside of our own running sport.

Blenheim’s timing works well with their outfit in September and the fact that our team is incredibly busy in the winter, especially in the preparation for the Cheltenham Festival, but we have more time to devote to other events during the winter months. ‘summer. . “

The Jockey Club, founded in 1750 and with Her Majesty The Queen as patron, is one of the largest organizations in British sport and organizes more than 340 horse races each year. Uniquely, all profits made by the Jockey Club are reinvested directly into racing and Renton believes this model will work extremely efficiently at a site like Blenheim over the next few years.

Renton continued:

What we have at the Jockey Club is quite unique as we are a sports organization that operates several venues in the sports sector. If you watch Premier League football or Premiership rugby you have a club that runs one venue, but at the Jockey Club we operate 15 venues covering events such as the Randox Grand National Festival, the Festival in Cheltenham and the Cazoo Derby Festival at Epsom Downs.

All of them are world class events and we have the experience and skills to organize them. We also have all the support needed to make these events happen in terms of marketing, communication, sales and partnerships, which very few other sports organizations would have on our scale.

The Jockey Club model is that we are a commercial organization that reinvests all of our profits back into the sport in a variety of ways, including cash prizes and improved facilities. We would consider something similar to Blenheim where we can increase revenue through new partnerships, ticket sales and hospitality. We can then invest that in improved facilities, improved services and increased cash prizes.

We were incredibly fortunate to have been able to put together an advisory board of truly talented people led by Alice and William Fox-Pitt, Pippa Funnell, Zara Tindall, Di Brunsden and Terry Miller. They advise us on the eventing and make sure we fill in any gaps in our knowledge. Their support and guidance, coupled with other members of our team like Becky Elvin, our operations manager at Cheltenham, who know a lot about events, is invaluable.

While eventing and horse racing are obviously different disciplines, Renton strongly believes that the two share more than just the involvement of horses.

He explained:

We have a database of a quarter of a million people in Cheltenham alone. It’s obviously a different equine discipline but I think there are quite a few crossovers between racing and eventing in terms of people who like both. The synergies between the two should not be underestimated.

Hosting top-notch equestrian competition, free entry, hospitality packages, club enclosures and the much-loved shopping experience, the 2021 Blenheim Horse Trials should be a must-see event that we welcome back to. the schedule after British Eventing withdraws from support in August 2020.

Further information and tickets for the Blenheim 2021 horse shows can be obtained online at https://bpiht.co.uk/

Featured Image: Zara Phillips riding High Kingdom in Blenheim by Fiona Scott-Maxwell

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